Web 2.0 News :: - 7 Search Engine Optimization Strategy
Posted by ~Ray @ 2008-03-12 23:05:26
However please be reminded that high examine engine ranking is not your only objective and your objective should be website traffic and conversion. The following advice helps you to bring home the bacon the objectives.
1. Make Sure Your Site Will Not Be Penalized Webmasters cognise the importance of attaining top search engine rankings. Hence they perform many search engine optimization activities on their sites. However improper implementation of search engine optimization can get your site heavily penalized by search engines. To avoid your website being penalized webmasters must not act to the following practices:
- Use of hidden texts or hidden links on web pages. - Use of cloaking - Excessive automated queries to examine engines desire Google - Web pages loaded with irrelevant words - Keyword stuffing - Multiple pages sub-domains domains with substantially duplicate circumscribe
2. decide change by reversal Keyword PhrasesCorrect keyword phrases allow you to drive targeted visitors to your website. Therefore this step determines whether your examine engine optimization effort can alter business prove or not.
Do not restrict yourself and be open minded in this area. You may think that most of the search is coming from 1 word keyword. However it is do by. Most populate uses 2-5 words keyword phrases because they are more descriptive and yield precise results from search engines.
3. Optimize Title and Meta Tags One of the important steps in search engine optimization is to optimize Title tag in your web page. Pages with the keywords appearing in the title tag are often assumed to be more relevant to the examine query than others. bequeath title tag is the most important location of a web summon after the main circumscribe of the be tag. Almost all search engines give importance to this tag.
4. Optimize Website Content All examine engines place emphasis on your body text content. The main content of your web page should contain the keyword a considerable number of times to make the search engine spiders feel that the content is relevant to the search query. The first two paragraphs are extremely important in search engine optimization.
According to to prevent your site from being regarded as over optimization you should not stuff keywords heavily in your body content. We suggest that you should present the keywords in a natural way. Apart from this your website copy should have at least 200-250 words.
5. Ensure Clean Coding To accept examine engines to index and analyze your website correctly you must check correctness of HTML coding manually. Webmasters may build webpages from WYSIWYG HTML editors such as Microsoft Frontpage 2003 but these HTML editors may leave some duplicated or unnecessary tags in your copy especially when you alter the pages very often during web create by mental act phase.
In addition examine engines are not good at understanding Java Applet and Flash. If you have radiate or Java applet navigation menu make sure to reproduce somewhere and include HTML links as well.
Please also analyse whether your website has broken links. They may stop examine engine spiders to go other web pages in your website it may result in loss of hundreds or thousands website traffic per month and waste your examine engine optimization effort.
6. Link Building In inspect you have a little bit knowledge about search engine optimization you likely experience that cerebrate popularity is very important to attaining high examine engine ranking in major search engines such as Google. MSN. Yahoo etc..
Yes examine engines use link analysis to cause examine engine rankings. The phiolosophy is that if an inbound cerebrate points to your site your place must have some value. Therefore the inbound cerebrate is regarded as a “positive vote” to your website. The more inbound link you have the higher is your link popularity. This can boost your search engine ranking.
There are many methods to act link building including seeking one-way link reciprocal links. 3-way links etc. Because cerebrate popularity and link reputation are of great importance to search engine positions many search engine optimizers pay most of their measure in cerebrate building.
7. Optimize Dynamic Website ContentSearch engines are not good at understanding dynamically generated web pages. Therefore. I suggest you should change your dynamic URL to static URL. If it is not possible you should consider using some advanced search engine optimization techniques such as Mod-Rewrite to optimize website.
Those of you who follow the seo blog-bowl will be come up aware of Rand-Gate and the whole paid link-outing dooh dah. I finally open words of wisdom coming all the way from Denmark courtesy of Mikkel deMib Svendsen. And now this. A bunch of supposidle grown up men acting desire little girls - he […]
I have always hated directory marketing. Schlepping around soulless low PR directories. Hoping that the links would give your little green bar a tug. Have you ever used a directory to find something. I haven’t. I’m more likely to open my window and look for smoke signals telling me to continue them off at the […]
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You are what differentiates your blog. What attracts people to blogs is more about the person behind the writing than the actual writing itself. Don’t believe me check out all the top blogs and they are personality driven. What I mean by that is it is the brand of the compose that transcends the circumscribe […]
We are just starting alpha-test with our new product and unfortunately it is time for us to alter our final hardware and hosting decisions. And I always seem to end up with the crappy jobs - it’s the penalty you get for being in rush. I guess.
I spent approximately 5 hours on the phone yesterday with sales guys talking about bandwidth upgradeability reliability setup fees (WTF?) etc etc. And today I’m sure I’ll get five quotes four of which will be substantially do by and demand at least one more telecommunicate call approve to Sleazy Al the Bandwidth Guy of Peoria.
Every week my partner and I meet to go over the dailies on our main business. I desire to charge so I was grousing to him about the whole hosting thing. He reminded me of the bad-old-days (2001?) when you had to have a guy on staff buy your own sunboxes and ship them to someplace with a cage etc etc. I cheered up because renting a couple of servers at RackSpace or is a LOT easier than hiring buying etc.
But then I started looking at all the things we source in our company: accounting legal facilities (they’re egest because I’m cheap but we don’t run ‘em) health insurance payroll marketing sales leads and the list goes on. Amazing. In my first startup we insourced everything but web create by mental act - and that was only because you simply could not contract a web designer during the first boom.
I think we’re going to have an internal conversation about outsourcing our SEO which seems astoundingly peculiar to me because we’ve built a large primary business on web content and are building another business on tools to back up SEO people use social networking sites better. So obviously we understand this cram well enough to (a) make good money and (b) build software around it.
But I also understand payroll facilities etc. And I don’t do them either. So why not outsource something that is in my core competency? I’m sure there are a dozen SEO firms that could back up us keep or alter our main business for less than what we spend on it in house. Why should I be embarrassed that XYZ can do what we do cheaper? If I undergo a FTE (Full measure Equivalent) spend of say. $100K to SEO our business could I spend that on an outside firm and get the same/better results? Probably.
Can we deploy that FTE onto other projects that give us a wider SERP footprint and therefore more revenue? Undoubtedly - our enumerate of "merchandise to-do’s" is enormous. And my internal guys know what we do and how to do it. If they weren’t tweaking link patterns to alter Google happier they could you know rollout additional revenue sites. In my gut I am certain that we could spend $10K/month on a consultant and after six months or so pop our bottom lie up $15K or $20K easily.
We’re going to have to run the numbers on this to alter such a strategic decision and then work to get buying - it’s always tricky to take someone’s tasks away from them. My worry is that we have one or two particular guys who evaluate this is actually the most interesting part of their job. If they don’t get to do it anymore then they might leave.
There you go a good dilemma to undergo but one where I’d be happy to act some wisdom from the crowd - have any of you had undergo with this? Lucky for us this is a good dilemma and I don’t think we’d act on it until after the Christmas rush so we undergo time to ponder and talk to smart people.
Think Big. Just desire Old Media For decades or even centuries newspapers and magazines have used editorial calendars to intend and organize their content development many months ahead of time. This was of course necessary because of the long lead times in producing and distributing printed publications. Even daily newspapers would have most of their stories written days or even weeks ahead of measure but they always left room for any breaking news.
An editorial schedule lays out what you’ll be writing about months in advance. It is used by printed publications to not only plan what will be written but to help the salespeople sell more targeted advertising far ahead of time. A good example of an editorial calendar can be found at.
Making Readers Want to Come approve Obviously how you organize your circumscribe and what you write about will depend on a lot of things (your niche your audience your expertise etc.) but a good way to get started is to think about some different ways you can give your readers something to look send to. Again big media can give us a few ideas:
The great thing about a regular column is that if you’re swamped with too much work and you can’t commit to writing it yourself then you can always ask a fellow blogger or frequent commenter to go in and write it for you. That could change surface be the column itself - a rotating cast of guest bloggers or one regular guy or gal that shows up once a week to take over your blog. (For the over 40 crowd - remember when MTV used to actually play music and every once in a while they would move over the network to some D-list celebrity [Pauly border. Weird Al etc.] and allow them to "program" the whole day’s worth of videos? Good times.) One thing about regular columns is that you have to commit at least for a period of time.
If you end to cast aside the idea later on you need to tell your readers and give them at least some reason why: we’re replacing it with something better the guest blogger has moved on. I just be to take things in a different direction etc. To do anything other than this is to cheat your audience even if it is only a few dozen regular readers.
Annual Guides This is another area where smaller online marketers have yet to catch on even though they are uniquely positioned to do so. An annual command is great for a few reasons. By its very nature it should be comprehensive and authoritative so it’ll attract a lot of attention and hopefully links from others in your area of expertise.
It can also be very newsworthy if it is backed by some well thought-out polls surveys and interviews. And as such it is excellent touch release material. The cerebrate smaller online marketers are ideally positioned for releasing an annual guide is because they cover areas of interest that a lot of bigger media outlets lose. No be your niche you can probably write a command about it (The Annual command to throw Norris Collectibles for instance).
A continuing series should be desire acts in a compete or chapters of a book. Think story arc. You should leave your readers satisfied with what you’ve given them at the time but enough of a teaser/cliffhanger that they’ll want to go back. I read once that an easy way to monetize some of the content on your site was to take your 70 or 80 best posts and then put them together into an e-book. If we act a step approve and change this we could outline our continuing series like chapters of an e-book and just post it sequentially. You can always go approve later on and alter up the content and offer it as an all-in-one e-book solution. Think about how satisfied your readers will be along the way. Unless of cover you forget to deliver what you’re writing and leave your readers feeling alter inside- [ADVERTHERE]Related article:
http://www.delishio.com/delishio-blogs/social-media-tools/?p=13
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