Web 2.0 News :: - 7 Search Engine Optimization Strategy
Posted by ~Ray @ 2008-03-12 23:05:26
However please be reminded that high examine engine ranking is not your only objective and your objective should be website traffic and conversion. The following advice helps you to bring home the bacon the objectives.
1. Make Sure Your place Will Not Be Penalized Webmasters realize the importance of attaining top examine engine rankings. Hence they perform many search engine optimization activities on their sites. However improper implementation of examine engine optimization can get your site heavily penalized by search engines. To forbid your website being penalized webmasters must not commit to the following practices:
- Use of hidden texts or hidden links on web pages. - Use of cloaking - Excessive automated queries to search engines desire Google - Web pages loaded with irrelevant words - Keyword stuffing - Multiple pages sub-domains domains with substantially duplicate circumscribe
2. Select Correct Keyword PhrasesCorrect keyword phrases accept you to drive targeted visitors to your website. Therefore this step determines whether your examine engine optimization effort can improve business result or not.
Do not restrict yourself and be change state minded in this area. You may think that most of the search is coming from 1 word keyword. However it is wrong. Most populate uses 2-5 words keyword phrases because they are more descriptive and yield precise results from search engines.
3. hone Title and Meta Tags One of the important steps in examine engine optimization is to optimize Title tag in your web page. Pages with the keywords appearing in the title tag are often assumed to be more relevant to the search query than others. Remember title tag is the most important location of a web page after the main circumscribe of the body tag. Almost all search engines give importance to this tag.
4. Optimize Website Content All examine engines displace emphasis on your body text content. The main content of your web summon should contain the keyword a considerable number of times to make the search engine spiders feel that the content is relevant to the examine query. The first two paragraphs are extremely important in examine engine optimization.
According to to prevent your place from being regarded as over optimization you should not cram keywords heavily in your body content. We suggest that you should present the keywords in a natural way. Apart from this your website copy should have at least 200-250 words.
5. verify Clean Coding To accept search engines to list and analyze your website correctly you must check correctness of HTML coding manually. Webmasters may build webpages from WYSIWYG HTML editors such as Microsoft Frontpage 2003 but these HTML editors may leave some duplicated or unnecessary tags in your copy especially when you alter the pages very often during web design phase.
In addition search engines are not good at understanding Java Applet and radiate. If you have radiate or Java applet navigation menu make sure to duplicate somewhere and include HTML links as well.
Please also check whether your website has broken links. They may stop examine engine spiders to go other web pages in your website it may result in loss of hundreds or thousands website traffic per month and expend your search engine optimization effort.
6. Link Building In case you have a little bit knowledge about search engine optimization you likely experience that link popularity is very important to attaining high examine engine ranking in study examine engines such as Google. MSN. Yahoo etc..
Yes search engines use link analysis to cause search engine rankings. The phiolosophy is that if an inbound link points to your site your site must undergo some determine. Therefore the inbound cerebrate is regarded as a “positive choose” to your website. The more inbound link you have the higher is your cerebrate popularity. This can boost your examine engine ranking.
There are many methods to perform link building including seeking one-way link reciprocal links. 3-way links etc. Because link popularity and link reputation are of great importance to search engine positions many search engine optimizers spend most of their time in link building.
7. hone Dynamic Website ContentSearch engines are not good at understanding dynamically generated web pages. Therefore. I suggest you should change your dynamic URL to static URL. If it is not possible you should consider using some advanced search engine optimization techniques such as Mod-Rewrite to optimize website.
Those of you who follow the seo blog-bowl will be well aware of Rand-Gate and the whole paid link-outing dooh dah. I finally found words of wisdom coming all the way from Denmark courtesy of Mikkel deMib Svendsen. And now this. A bunch of supposidle grown up men acting desire little girls - he […]
I have always hated directory marketing. Schlepping around soulless low PR directories. Hoping that the links would furnish your little green bar a tug. undergo you ever used a directory to find something. I haven’t. I’m more likely to open my window and look for smoke signals telling me to head them off at the […]
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You are what differentiates your blog. What attracts people to blogs is more about the person behind the writing than the actual writing itself. Don’t accept me check out all the top blogs and they are personality driven. What I convey by that is it is the brand of the author that transcends the content […]
We are just starting alpha-test with our new product and unfortunately it is time for us to make our final hardware and hosting decisions. And I always seem to end up with the crappy jobs - it’s the penalty you get for being in rush. I guess.
I spent approximately 5 hours on the phone yesterday with sales guys talking about bandwidth upgradeability reliability setup fees (WTF?) etc etc. And today I’m sure I’ll get five quotes four of which will be substantially wrong and require at least one more phone call back to Sleazy Al the Bandwidth Guy of Peoria.
Every week my partner and I meet to go over the dailies on our main business. I like to complain so I was grousing to him about the whole hosting thing. He reminded me of the bad-old-days (2001?) when you had to have a guy on staff buy your own sunboxes and ship them to someplace with a cage etc etc. I cheered up because renting a couple of servers at RackSpace or is a LOT easier than hiring buying etc.
But then I started looking at all the things we outsource in our company: accounting legal facilities (they’re egest because I’m cheap but we don’t run ‘em) health insurance payroll marketing sales leads and the list goes on. Amazing. In my first startup we insourced everything but web design - and that was only because you simply could not hire a web designer during the first go.
I think we’re going to undergo an internal conversation about outsourcing our SEO which seems astoundingly peculiar to me because we’ve built a large primary business on web circumscribe and are building another business on tools to help SEO people use social networking sites better. So obviously we understand this stuff come up enough to (a) make good money and (b) build software around it.
But I also understand payroll facilities etc. And I don’t do them either. So why not outsource something that is in my core competency? I’m sure there are a dozen SEO firms that could help us keep or improve our main business for less than what we spend on it in house. Why should I be embarrassed that XYZ can do what we do cheaper? If I have a FTE (Full Time Equivalent) spend of say. $100K to SEO our business could I spend that on an outside firm and get the same/better results? Probably.
Can we position that FTE onto other projects that furnish us a wider SERP footprint and therefore more revenue? Undoubtedly - our enumerate of "traffic to-do’s" is enormous. And my internal guys know what we do and how to do it. If they weren’t tweaking link patterns to alter Google happier they could you experience rollout additional revenue sites. In my gut I am certain that we could spend $10K/month on a consultant and after six months or so pop our bottom line up $15K or $20K easily.
We’re going to undergo to run the numbers on this to alter such a strategic decision and then work to get buying - it’s always tricky to act someone’s tasks away from them. My fear is that we have one or two particular guys who think this is actually the most interesting part of their job. If they don’t get to do it anymore then they might leave.
There you go a good dilemma to have but one where I’d be happy to take some wisdom from the crowd - undergo any of you had experience with this? Lucky for us this is a good dilemma and I don’t evaluate we’d move on it until after the Christmas go so we have time to ponder and talk to smart people.
Think Big. Just Like Old Media For decades or even centuries newspapers and magazines have used editorial calendars to plan and organize their circumscribe development many months ahead of measure. This was of cover necessary because of the desire bring about times in producing and distributing printed publications. change surface daily newspapers would undergo most of their stories written days or even weeks ahead of time but they always left room for any breaking news.
An editorial calendar lays out what you’ll be writing about months in advance. It is used by printed publications to not only intend what will be written but to help the salespeople sell more targeted advertising far ahead of time. A good example of an editorial schedule can be open at.
Making Readers be to Come Back Obviously how you create your content and what you write about will depend on a lot of things (your niche your audience your expertise etc.) but a good way to get started is to think about some different ways you can give your readers something to look forward to. Again big media can furnish us a few ideas:
The great thing about a regular column is that if you’re swamped with too much work and you can’t commit to writing it yourself then you can always ask a fellow blogger or frequent commenter to step in and write it for you. That could change surface be the column itself - a rotating cast of guest bloggers or one regular guy or gal that shows up once a week to take over your blog. (For the over 40 crowd - bequeath when MTV used to actually play music and every once in a while they would turn over the communicate to some D-list celebrity [Pauly Shore. Weird Al etc.] and accept them to "schedule" the whole day’s worth of videos? Good times.) One thing about regular columns is that you have to commit at least for a period of time.
If you decide to abandon the idea later on you need to express your readers and give them at least some cerebrate why: we’re replacing it with something better the guest blogger has moved on. I just be to take things in a different direction etc. To do anything other than this is to victimise your audience even if it is only a few dozen regular readers.
Annual Guides This is another area where smaller online marketers have yet to catch on even though they are uniquely positioned to do so. An annual guide is great for a few reasons. By its very nature it should be comprehensive and authoritative so it’ll attract a lot of attention and hopefully links from others in your area of expertise.
It can also be very newsworthy if it is backed by some well thought-out polls surveys and interviews. And as such it is excellent touch channel material. The reason smaller online marketers are ideally positioned for releasing an annual guide is because they cover areas of interest that a lot of bigger media outlets overlook. No be your niche you can probably create verbally a guide about it (The Annual Guide to Chuck Norris Collectibles for instance).
A continuing series should be like acts in a play or chapters of a book. Think story arc. You should leave your readers satisfied with what you’ve given them at the measure but enough of a teaser/cliffhanger that they’ll want to go back. I read once that an easy way to monetize some of the content on your site was to act your 70 or 80 best posts and then put them together into an e-book. If we take a step back and change this we could depict our continuing series like chapters of an e-book and just post it sequentially. You can always go approve later on and clean up the content and offer it as an all-in-one e-book solution. Think about how satisfied your readers will be along the way. Unless of cover you drop to save what you’re writing and get your readers feeling alter inside- [ADVERTHERE]Related article:
http://www.delishio.com/delishio-blogs/social-media-tools/?p=13
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